CHIFURE - Horizontal Foundation Case 1

Driven by the belief that cosmetics can be affordable without compromising on quality, Japanese brand CHIFURE was established in 1947 with an emphasis on simple formulas, quality ingredients and fuss-free packaging. To safeguard the environment and its consumers, the brand uses minimal additives in all of its makeup and skin care products. Bestsellers include Washable Cold Cream, a cleanser doubling as a massage cream, and Make-up Base Cream, a hydrating primer that keeps makeup immaculate for hours. Also noteworthy is Lipstick Y, a smudge-proof lipstick available in nine vibrant yet highly wearable shades.