Purito SEOUL

About Purito SEOUL

Skin care brand Purito SEOUL’s name is a portmanteau of the English word “purify” and the Korean word for “soil.” This name is also the driving force behind Purito SEOUL’s pledge to use natural ingredients to create its gentle skin care range. The Korean skin care brand prides itself in eco-friendly formulations that are 100% cruelty-free, vegan and hypoallergenic while staying in an affordable price range. Purito SEOUL also uses recycled plastic to create environmentally friendly packaging with added functionality.

Purito SEOUL’s Ingredients

True to its name, Purito SEOUL only uses high-quality, naturally derived ingredients. The Korean brand has blacklisted a long list of ingredients that are linked to harmful effects to the environment and skin, such as parabens, ethanol, mineral oils, silicone, petroleum, sulfate and oxybenzone, to name a few. Instead, Purito SEOUL cultivates the soothing and healing powers of naturally derived extracts. The brand has a burgeoning skin care range that stars beauty industry favorites such as centella asiatica extract, galactomyces ferment filtrate and deep sea water.

The bestselling Galacto Niacin 97 Power Essence is enriched with a high concentration of 92% galactomyces ferment filtrate. The extract is a byproduct of fermented sake and rich in vitamins, minerals and organic acids. The essence brightens dull and uneven complexions, controls sebum levels and calms acne-prone skin.

Also a perennial bestseller, Purito SEOUL’s Deep Sea Pure Water Cream is packed with 60% deep sea water and a concoction of marine ingredients like sea grape and seaweed extracts to refresh and deeply moisturize skin. The watery formula is free of essential oils and contains sodium hyaluronate, panthenol and niacinamide to firm skin and brighten complexion.

Purito SEOUL’s Wonder Releaf Line

Purito SEOUL infuses many of its products with the cult-favorite ingredient centella asiatica for good reason. Also known as cica, Indian pennywort and gotukola, the plant offers many skin care benefits ranging from improving skin’s oil and water levels to increasing elasticity and soothing inflamed skin. This ingredient is particularly helpful for those with acne-prone skin as it helps in speeding up the healing process and in preventing scarring.

Purito SEOUL’s Wonder Releaf Centella Toner is infused with centella extract, panthenol and sodium hyaluronate to calm skin. Its concentrated formulation absorbs quickly to deliver instant hydration to skin. You can also soak cotton pads with the toner to use as a DIY face mask. A perennial bestseller at YesStyle, the Wonder Releaf Centella Serum is enriched with centella extract as well as ceramide NP and peptides to smooth out fine lines and wrinkles while improving the skin’s natural barrier. Its gentle and soothing formula is even great for combatting acne. Specially designed to not clog pores, the Wonder Releaf Centella Eye Cream and Wonder Releaf Centella Cream boast lightweight textures that absorb quickly into skin to smooth fine lines and keep skin hydrated all day long. Rich in centella extract, ceramide NP and shea butter, the Cream’s potent formula blurs acne scars and provides dry skin long-lasting moisture.

Apart from its Wonder Releaf Line, Purito SEOUL also offers a Cica Clearing BB Cream in various shades. The multifunctional BB cream blurs blemishes, wrinkles and pores while brightening, soothing and providing long-lasting hydration.

Purito SEOUL’s Sunscreens

Sunscreen is an important skin care product to protect skin from harmful UVA and UVB rays, and Purito SEOUL has created environmentally friendly options that are gentle on skin. Like all of Purito SEOUL’s other products, the bestselling Daily Go-To Sunscreen is free of oxybenzone, a common sunscreen ingredient that is harmful to coral reefs and marine life. Purito SEOUL’s sunscreen combines both chemical filters such as ethylhexyl triazone and mineral filters such as titanium dioxide to provide broad spectrum sun protection, creating a protective barrier against UVA and UVB rays. It’s enriched with centella asiatica extracts including madecassoside, asiaticoside, madecassic acid and asiatic acid to soothe and hydrate skin. Suitable for daily use, this unscented sunscreen doesn’t absorb into skin or block pores, ensuring that it’s safe for all skin types and won’t irritate sensitive skin. Its lightweight texture is gentle on skin and leaves a matte finish with no white cast, so it can be used under makeup and reapplied frequently.

Purito SEOUL’s Unscented Products

All of Purito SEOUL’s products are made with natural ingredients to ensure its gentle formulations are suitable even for sensitive skin. However, the Korean brand understands that everyone’s skin care needs are different, so it also offers products for skin that’s extra delicate. Purito SEOUL releases unscented versions of its bestselling formulas including the Wonder Releaf Centella Toner Unscented, Wonder Releaf Centella Serum Unscented, Wonder Releaf Centella Cream Unscented and Wonder Releaf Centella Eye Cream Unscented. The Wonder Releaf Centella Toner Unscented boasts all the benefits of the original Wonder Releaf Centella Toner. The unscented version is free of essential oils, which are often used for natural fragrance and antioxidant benefits but can also irritate and damage sensitive skin. With its low acidity level, the unscented toner is safe to use for sensitive skin. Powered by cica extract, its alcohol-free formula effectively soothes, balances skin’s pH levels and strengthens the skin barrier.

A Cult Favorite in the Making

Purito SEOUL’s pledge to curate products with skin-friendly ingredients and an all-natural approach has gained the brand a loyal following amongst skin care gurus and beginners alike. The brand is constantly redeveloping formulations to provide skin care solutions even for the most sensitive of skins while ensuring its products have as little impact on the environment as possible. All of its products are gentle and safe for the entire family to use, including pregnant women. You can count on Purito SEOUL’s unscented line to leave complexion healthier without irritating skin. Want to know even more about Purito SEOUL? Read reviews of Purito SEOUL’s products on the YesStylist blog!