Shiseido Professional - Sublimic Wonder Shield

Shiseido Professional is a subsidiary of the Shiseido group that caters exclusively to hair salons. Originating in 1922 as a hairdressing section in the cosmetics department of Shiseido in Ginza, Shiseido Professional is now firmly established as an expert in Asian skin and hair care. The brand offers 100% Japan-made, salon-grade hair care products for coloring, perms and styling, as well as premium skin care using state-of-the-art technology. Shiseido Professional works hand in hand with hair care professionals and businesses, artists and salons to offer top-level techniques and services, all in keeping with the Shiseido brand's "Omotenashi," or the traditional spirit of Japanese hospitality.