Hiritu

With a name that means “ratio” in Japanese, Hiritu believes beautiful hair is rooted in the golden ratio of protein, moisture and oil. The brand’s hair care solutions help you maintain that ideal balance within hair to tackle a range of common concerns, such as frizz, dryness and dullness. Its gentle formulations not only come in pastel-hued packaging but also feature refreshing scents to elevate your hair care experience. In addition, the J-Beauty brand offers hand care and body care collections. Achieve smooth, luscious locks with Hiritu’s Moist, Smooth Series and the Aurora Series, with each formulation developed for different hair types. There’s also the Cool Series of hair, scalp and body care products containing menthol, peppermint and other ingredients for a refreshing and summer-appropriate beauty routine.