IRENEDA

Chinese cosmetics brand IRENEDA was established in 2022 as a sister brand of FOCALLURE and PINKFLASH. Centering around the concept of “I.R.D.” (“individuality”, “revolution” and “daring”), the brand encourages consumers to embrace their uniqueness with the use of its diverse range of products, spanning from eye and base makeup to lip products and more. Notable offerings from IRENEDA include the waterproof and smudge-proof 24-Hour Longwear Liquid Eyeliner, as well as the highly pigmented Taromisu Creamy Matte Lip Clay. There's also the Hi-Shine Lip Gloss enriched with nourishing plant-derived oils to keep lips hydrated all day long. Additionally, IRENEDA’s product lines include skin care items such as clay masks, sheet masks and lip oils.