PANTENE Japan

Healthy, strong and beautiful locks are within reach with PANTENE Japan! The popular hair care brand derives its name from panthenol – a newly discovered ingredient at the time of the brand’s founding in 1940s Switzerland. Since then, PANTENE has gained international popularity, becoming one of the leading hair care brands in the world. When the brand first entered Japan in 1956, its early offerings such as hair tonics became available in this market. Today, PANTENE Japan is committed to developing advanced vitamin-based hair care technology and creating hair-strengthening formulations that meet the needs of every hair type and hair concern.