CHIFURE

Driven by the belief that cosmetics can be affordable without compromising on quality, Japanese brand CHIFURE was established in 1947 with an emphasis on simple formulas, quality ingredients and fuss-free packaging. To safeguard the environment and its consumers, the brand uses minimal additives in all of its makeup and skin care products. Bestsellers include Washable Cold Cream, a cleanser doubling as a massage cream, and Make-up Base Cream, a hydrating primer that keeps makeup immaculate for hours. Also noteworthy is Lipstick Y, a smudge-proof lipstick available in nine vibrant yet highly wearable shades.